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GAME PUBLISHING
Streamlined Sourcing, Kitting & Assembly, Fulfillment & Distribution
Challenge
A leading manufacturer of games for popular systems such as Game Boy, Xbox® and PlayStation®, needed a single source solution to manage their kit production. The highly branded content of their products, driven primarily by new movie releases, required rapid turnaround time from design to production to distribution into the rapidly growing global market.
Working with multiple vendors and large inflexible contract manufacturers made it difficult to manage the end-to-end supply chain process in a cost effective and timely manner. Long lead times caused excessive inventory levels and increased freight costs.
The need to respond quickly became apparent when a large number of new title releases were scheduled in a short period of time. Management was concerned about the negative impact on their in-house creative and marketing staff as well as achieving targeted release dates.
Solution
GlobalWare Solutions devised a custom solution to address the game publishers concerns and enhance their supply chain management. The complete solution encompasses streamlined materials sourcing, print production, packaging, final kit assembly, order processing and transportation.
GlobalWare Solutions ISO 9001:2000 and Nintendo certified operations are based in the U.S. This allows the customer the flexibility to quickly add or edit marketing and creative content at any point in the production cycle.
The use of GlobalView™ and DataShare™ provided visibility and control over the entire process, including order, production, inventory, artwork source files, proofing and distribution.
GlobalWare Solutions' comprehensive solution resulted in 100% achievement of targeted release dates. Volume of titles distributed has more than tripled since 2004 to over 2.7 million in 2006.
Result
GlobalWare’s dedicated, hands-on approach to address the complete end-to-end supply chain requirements
resulted in:
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25% decrease in time-to-market |
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80% reduction in freight costs |
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100% target product release dates |
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Consistent, cost effective streamlined source of materials |
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Flexible, on-demand fulfillment with significant reduction in ship times |
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High quality, made in the U.S.A. advantage |
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