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DISTRIBUTOR OF PREMIUM WINE & SPIRITS
Streamlined Promotional Materials Management, Vendor Managed Inventory,
Fulfillment & Information Visibility
Challenge
A premium distributor of wine and spirits was spending millions of dollars annually to produce and distribute point-of-sale promotional materials to its large U.S. distributor network. Their manual inventory system did not allow them to effectively manage, allocate or track materials down to the salesman level or to forecast or budget for future promotional programs.
They recognized the immediate need to reduce costs by implementing an accurate and transparent system that would allow them to effectively track, manage and budget their promotional inventory and programs.
Solution
GlobalWare Solutions implemented a multi-tiered solution:
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Partnered with Axis Global Systems to implement a Vendor Managed Inventory (VMI) program |
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Introduced GlobalView™, GlobalWare’s real-time web based inventory and order tracking tool |
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Established an allocation model and integrated the system with Axis Global’s transportation management system |
Utilizing GlobalView™, the client’s sales staff and distributors now had access to an online web store where they could view product information, photos, in/out-of-stock status, individual quantity allocations, place orders and track delivery.
The entire process is automated and provides the client superior control.
The solution provides the client a direct correlation to the key program components:
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Distribution promotional requirements
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Sales representative material demands
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National forecasting at the corporate level
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Results
In the first six months, the client realized remarkable cost savings and significant operational improvements:
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80% Reduction in standing inventory, resulting in a $4 million savings |
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24x7 Real-time web-based visibility to inventory and order tracking |
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99% Same day shipment of orders |
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Reduced transportation costs by controlling inbound and outbound freight movements |
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Improved communications and planning capacity |
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Improved allocation of materials and control of sales budgets |
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Centralized forecasting and budgeting capability |
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